NADIYA

A bold, authentic identity for a sustainable and charitable jewelry brand.

PROJECT SUMMARY

Nadiya is bringing real impact to the jewelry industry through sustainable, charitable, and transparent practices while never compromising on style. Inspired by the founder’s Ukrainian heritage and grassroots efforts to support Ukraine, 20% of every purchase goes to charity.

When founder Roxy Hulyk approached me, she was looking for a brand identity that would not only stand out but also hold its own against top demi-fine jewelry competitors like Mejuri and Catbird. Together, we developed a brand strategy that's as authentic and heartfelt as Nadiya's mission to make a difference.

ROLE

Brand Identity
Website Design
Logo Animation
Illustration

SOFTWARES USED

Figma
XD
AfterEffects
Illustrator
Photoshop
Procreate

BRAND IDENTITY

COol & Textural

This brand identity was crafted to embody the “effortless cool” of its founder and products, blending a clean, modern aesthetic with relatable depth. Hand-done flourishes in brand marks and patterns bring a personal, conversational touch, creating an authentic appeal for Gen Z and millennial audiences. The checker pattern is a nod the Ukrainian roots of the brand, inspired by Ukrainian folk embroidery.

WEBSITE DESIGN

NADiya’s Ecomm home

For the Nadiya website, I focused on creating a welcoming, intuitive experience that highlights the brand’s personality. Clear calls to action, thoughtfully presented products, and playful motion elements bring the site to life, while the unique brand patterns add a memorable touch. With careful research into competitors, I ensured the design not only reflects best practices but also helps Nadiya connect authentically with its audience. 

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