MUNH

Crafting a new kind of luxury handbag brand centered around mindfulness, sustainability, and respect for animals.

PROJECT SUMMARY

Working with Creative Director Tyler Resty, I had the privilege of helping to shape Munh’s debut in the luxury market. My role involved crafting the brand’s website, developing the creative direction for the marketing campaign, playing a key role in the photo editing process for the campaign imagery, and designing an email campaign for the brand’s inaugural collection. I also had the pleasure of animating the logo reveal animation. This comprehensive involvement allowed me to ensure that every element of Munh’s introduction was aligned with its core philosophy of intentional luxury.

ROLE

Logo Animation
Art Direction
Website Design
Photoediting
Email Design

SOFTWARES USED

Figma
XD
AfterEffects
Illustrator
Photoshop
Procreate

CRAFTING THE SITE

I crafted Munh's website as a mindful sanctuary, inviting visitors into a realm of conscious living. Embracing sleek and harmonious compositions, Munh's digital platform stands shoulder to shoulder with luxury competitors like Stella McCartney and Mansur Gavriel.

ART DIRECTION

VISUALIZING ENERGY

Munh’s debut campaign centered around the idea of visualizing auras. This was accomplished though soft gradients, celestial glows, and creative lens blurring. Beyond merely showcasing products, the campaign was a call to action, urging viewers to tune into their own inner energies and embrace mindful decision-making.

Home

KATIAVANA99@GMAIL.COM

ART INSTAGRAM

MUSIC